- How important are social media analytics in the world of marketing?
- Describe some key metrics that matter for your business, including the following: reach, impressions, clickthroughs, conversions, view-throughs, engagements
- What social media metric do you think is the most influential and powerful in marketing?
- Give an example of a brand and metrics you think are most important for them.
- What are SMART objectives? Why do they matter when setting social media goals?
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